Manual Timing the tweet

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Timing Your Tweets

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Twitter Announces Scheduled Tweets – Here’s What It Means For Marketers

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He followed it up with a bigger one. America was reeling over the weekend after at least 31 people were killed in back-to-back mass shootings--the first in El Paso, Texas on Saturday morning, and then in Dayton, Ohio only 13 hours later. In the past 48hrs, the USA horrifically lost 34 people to mass shootings.

On average, across any 48hrs, we also lose While Tyson's quote seems to be scientifically accurate, many criticized it as being unfeeling and cold-hearted. What I learned from the range of reactions is that for many people, some information--my Tweet in particular--can be true but unhelpful, especially at a time when many people are either still in shock, or trying to heal--or both. I applaud Tyson for this initial reaction, and for learning a valuable lesson.

Twitter Announces Scheduled Tweets - Here's What It Means For Marketers

At this point, he could have simply said sorry to the people he hurt. Both the initial tweet and the quasi-apology are perfect examples of how our words can unintentionally cause harm, even when we're trying to help.

I'd argue that applying emotional intelligence, the ability to understand and manage emotions effectively, could have greatly helped Tyson in this instance. There are two main reasons why the famous scientist's initial tweet and subsequent Facebook post sparked outrage:. Tyson argues that he was attempting to use data to "help shape conversations and reactions to preventable ways we die.

2. It lacked respect.

That may be true, but the way he approached the subject severely lacked empathy. It showed a lack of feeling for the persons who just lost loved ones. It also equated many forms of accidental death to a deliberate act of mass murder.